Squiggles

The Tumbleweed Test: Is Your CRM Actually Being Used?

Ethan Wood

Published on: 10/03/2026

Many businesses invest in all-in-one CRM systems that look impressive but go unused. If your pipeline is empty and your team avoids logging in, the problem isn’t the people, it’s the build. Here’s how to create a CRM your business will actually use.

CRM

When Support Stops After the Login Is Sent

Ethan Wood

Published on: 13/01/2026

Many small businesses are sold a CRM, given a login, and left to work it out alone. This blog looks at why that feels so frustrating, and why support matters long after a system goes live.

CRM